Monday, August 30, 2010

AJAX & SEO - Are They Compatible?

Many travel and holiday websites are now utilizing AJAX. AJAX is not new, but it is developing into a major buzzword in IT departments and at web developers. It’s also a potential source of friction between IT/development and marketing.

AJAX is short for Asynchronous JavaScript and XML, a development technique designed to create interactive web applications. AJAX makes web pages faster loading and more responsive by exchanging small amounts of data with the server so that the whole page does not have to be reloaded each time the user requests a change. This is meant to increase the web page’s interactivity, speed, and usability. One of the “classic” AJAX applications that most people are familiar with is Google Maps.

There are some major benefits to implementing AJAX on a travel or holiday websites. It can assist in delivering an improved user experience through faster loading, improved page interactivity and enhanced visual presentation. There is also the benefit of reduced bandwidth usage as smaller packets of data are downloaded rather than whole web pages.

However, there is a price to pay for delivering this enhanced user experience. The problem is that search engines can’t see your AJAX delivered content or navigation as they are unable to run the Javascript code necessary to generate the HTML content. If the search engines cannot access your content or follow your navigational links you could be seriously restricting your site’s exposure in the search engines.

There is no doubt that AJAX is here to stay, at least until something better comes along. It’s also likely that the major search engines will become more adept at spidering and indexing AJAX generated content. However, until they do, the simple solution is to avoid using AJAX where it is not needed on your site. If you do intend to use AJAX make sure that your IT department or web developer create real links and HTML content to feed the spiders with.

By Mark Scriven

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SEO Writing for your own Website

Writing copy for your own website is a complex business. Not only do you have to write good copy to publicise your business and sell your services but, if you want your website to get seen, you have to understand a little about how the web works. SEO, Search Engine Optimization is the buzz word. Big businesses will pay for specialist SEO services, but what can small business owners do, if they are writing and building their own websites?

The first thing to look at, before you even start writing, is the choice of keywords. Keywords are the words that search engines pick up on, the words that people type in to the Google Search Bar. You can purchase programs that research keywords and rate their effectiveness and if your business is internet based with multiple websites it is an excellent investment. If however you have one small website and just want to do the best you can yourself, there is still a lot you can do in a low-tech way to improve your chances.

Think about your business. What words would someone type in if they were searching for the type of services or products you offer? If you are a specialist supplier or technical expert, catering to other knowledgeable clients, then the terms they are likely to type in to search might be quite technical and specific, but if your business serves the general public then you may need to exercise your imagination. Try it for yourself. Use a search bar to type in a few keywords that you think relate to your business and see what results you get. If the selection on the front page represents mainly businesses similar to yours then you are on the right track. If not, keep trying new words and combinations of words.

Spend plenty of time on this research. Have a look at what keywords your competition are using. What words recur in their titles and sub-headings, what search terms find them?

Try to get the balance right between too general a term and too narrow a phrase: eg typing in just 'dentists' would produce such a huge mass of results that you are unlikely to feature on the front page ever. Typing in rather 'dentists San Diego', would narrow it down to a geographical area, and typing in a specialist treatment as well, would again narrow down the search results. So look for your specialist areas and find a phrase that covers them, but one that people might realistically think of and be able to spell.

This is another area to consider. There are loads of misspelt words that make good search terms, just because people frequently spell them wrong when searching. So you could decide to misspell a word on your website on purpose to attract that traffic. This has to be offset against the detrimental effect of misspelt words to your professional image. Only you can decide that - it depends on your area of business and likely clientele.

Once you have found a few keywords that reflect your main areas of business, select two or three of the most relevant and start writing your home page copy. Your chosen keywords need to be used several times each, but you must be careful to use them in natural language. Resist the temptation to over-use them. Search Engines get suspicious if you pack in keywords in artificial language and will mark you down on it. Use the keywords in the first sentence and in the last sentence of each page and, when they fit naturally, about once in each paragraph. Use your prime keywords in headings in bold too. This adds to their impact, weighting the importance and relevance that the search engines give to them.

If your website is several pages long, choose different keywords according to the main subject of each page.

Search engines value content above all and content that is regularly updated will maximise your chances of being seen. Build a text space into your home page that you can update every week, with latest news, a new article or whatever is relevant to your business. Do remember that Search Engines are looking for relevant content, so splashing an article about travel when your business is in catering won't help your ratings - choose to feature latest food trends rather.

After you have written up your copy with keywords in mind, read through it afresh. There is no point in perfect keyword research and placing, unless that copy also speaks to your potential clients. Your copy needs to appeal to humans as well as search engines!

By Kit Heathcock

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On-line Creative Strategy

by theitarticles . com


The single largest problem that continues to hinder interactive design from really coming into it’s own is the fact that designers allow their work to be led more by technology or production techniques and not creative thinking.

As a creative director I have had tons of interactive portfolios come across my screen over the years and I see the same problem over and over again. Unfortunately most of this work has been produced in Macromedia Flash and that technology has taken a huge amount of criticism over the years. I personally believe that pointing to Flash as the reason for ineffective web design makes about as much sense as blaming paper for creating junk mail or the telephone for creating the solicitors who call during dinner. The fault should fall to the designers who have not taken the time to use a creative strategy as the basis of their work.

A good on-line creative strategy should define the values and brand attributes that need to be communicated to the consumer in a distinctive and compelling way that takes advantage of the medium. I use answers to the following list of questions as a starting point when I meet with a new client or start on a new project.
What are we advertising and why?
When you meet with your client about a new project, get a thorough understanding of the focus of the communications efforts such as: the brand, a specific product or service, a promotion or new news. Make sure you understand their reasons for wanting to be on-line. Often the rationale clients provide are expressed as marketing objectives not as communications objectives. Communications change the way people think and influence their behaviors. That is the difference between a marketing objective and a communications objective. What is it they are trying to achieve? Increase market share? Drive awareness? Increases frequency or penetration? Increase sales? Focus on uncovering the single most important obstacle the communications must overcome.
What is the brands communication past?
Get a clear understanding of where the brand has come from and where it is now is critical to determining where the brand needs to go. Look at the brands past advertising to gain a solid understanding of the it’s positioning, personality and focus. Research if the target of the brand’s activities have shifted and why. What are the reasons for this change?
What do we need to do?
It is a simple as it sounds. What are the deliverables that need to be created to fulfill the clients marketing and communications needs?
Who are we talking to? (Demographics)
What are the physical characteristics of your clients market? Your client should be able to provide you with some statistics that provide a snapshot of the consumer you will target with the creative work. Common demographics include: age, gender, religion, income level, education, and family composition.
Who are we talking to? (Psychographics)
What are the mental characteristics of your clients market? Your client should again be able to provide you with some information that provides a snapshot of the consumer’s mindset regarding: their personal values, their beliefs, their habits and their activities. Psychographics are often more powerful influences upon how a consumer views your clients category, brand or product as attributes often affect behavior, and attitudes typically cross age groups. Take time to know your consumer so your creative will be more impactful.
What is the personality and tone?
A brand’s personality should be a reflection it’s behavior, character, and manner. This personality should drive the style and tone of all our communications in writing, photos/illustrations, typography and style.
What is the selling idea?
The selling idea is a way of saying the most persuasive thing you can say to get consumers to alter their behavior towards a client’s category, brand or product. The selling idea should be the starting point for the development any compelling, original, and successful creative ideas. The selling idea can be about: ways of using the product, disadvantages of not using the product, satisfying needs (physical, social, psychological, new ways), product heritage / where or how it was made or generic benefit you want to own.
What do we want the consumer to do?
With any advertising you want to be able to evoke and emotion or action. What is the emotion you want them have? How should they feel about the brand? What do you want them to do?
Conclusion
This list is just a starting point. To create a great strategy you have to be able to distill and refine the answers to get at the insights and core brand attributes. The more accurate and concise you are able to become the better your ideas will be. I also recommend if possible to share your answers and thinking with a team of your peers or co-workers because the more people thinking about a project, the more new ideas can be generated.

Written by Stephen Gates

Stephen Gates is an interactive creative director with t:m interactive and founder of StephenGates.com. His work has been recognized by the Clios, Ad:Tech, the New York Festivals, Communication Arts, National ADDYs and Macromedia.

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3 Reasons Everyone Should Clean Their Windows Registry

Windows Vista Registry

Just like older Windows operating systems, the registry is an important component of the Windows Vista operating system. It is the central database in which your Vista operating system stores configuration information related to installed hardware and software. The registry also stores preferences of various users configured on your PC and the system setup information. Because the registry controls almost all functions that occur on your PC, the chances of registry errors are quite high.

Furthermore, because your operating system, hardware, and applications are dependent on the registry to carry out various activities, registry errors have a direct affect on the performance of your system and the way applications work on it. The top three problems caused by an unhealthy registry are discussed here.

Frequent System Errors

Overtime, a large number of unwanted data accumulates in the registry causing it to grow uncontrollably, making it cluttered and fragmented. A corrupted registry is unstable and generates frequent system errors, application errors, and causes system freezes and crashes.

To prevent these errors and system crashes, you need to regularly scan the registry for errors and get rid of all unwanted information stored in it. Doing this will help you maintain a compact and healthy registry and also prevent system errors.

Deteriorated System Performance

If you monitor the activity of your Windows Vista registry, you will see hundreds of entries being accessed, removed, and added to it within a short amount of time. Due to this constant addition and removal of information, registry files tend to get fragmented. Many times, when a key is removed, it leaves behind a place holder in the registry, which is actually an empty registry key and is of no use. These registry holes also unnecessarily contribute toward increasing registry size and making it unstable.

A fragmented and unstable registry deteriorates the performance of your Vista computer. Therefore, to speed up your PC, you need to regularly clean and defrag the Windows registry to maintain its contiguity and prevent it from growing too large.

Accumulation of Malicious Registry Keys

You know that all programs on your Vista PC have to access the registry to perform various operations. Well, the same goes with malware programs such as viruses, Trojans, spyware and adware too. If your PC is infected by any kind of malware, your registry is likely to be filled up with many malicious registry keys added by these programs. Although you may get rid of malware using antivirus and antispyware tools, a few registry keys may get left behind.

You can easily get rid of these left-behind malicious registry keys when you perform registry cleanup.

How Registry Cleaners Can Help

A large number of registry cleaner tools are available in the market today that you can use to perform registry fix and cleanup. Using a reliable registry cleaner tool you can:

    * Scan and remove all unwanted information from the registry and ensure yourself an error-free PC.
    * Defrag the registry to make the registry files contiguous and the registry compact, thereby reducing the data access time and boosting the performance of your PC.
    * Perform a deep scan of the registry and weed out hidden malware registry keys.
    * Make registry backups that you can use to restore the registry in case it fails.

To ensure that your PC is free from system errors and malware and is at its best performance, you should regularly clean your registry. The simplest and the most efficient method to do this is by using a registry cleaner utility.

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Friday, August 27, 2010

How to Manage Anger in Your Relationships

Whether it is irritability, impatience or outright rage, anger is an emotion that everyone identifies with. Very few people know, however, how to manage this feeling in their relationships. It is estimated by psychological surveys that the majority of people suppress their anger (70%) or express it aggressively by harming others (20%). While a small proportion may know how to be assertive, even a smaller proportion realize that anger serves an important spiritual purpose.

If you bottle up your anger or express it aggressively, what are some of the consequences on your health? Our review of the medical literature of the effect of inappropriate anger behavior on health suggests that it can be devastating. For example, the misuse of this energy is associated with the leading killer disease in the United States: heart disease. It has also been associated with breast cancer, asthma and depression.

Studies have shown that whether you express anger aggressively or suppress it, there is an equal risk of heart attack. There is a three-fold chance of getting a heart attack if you manage anger inappropriately compared to someone who knows how to manage it assertively. It is interesting to note that the mortality rate for women due to heart disease over the last decade is greater than men. Further, anger is an independent risk factor for this disease.

Traditionally “anger” and “man” are associated together. If you are a woman, we hope we made you realize that if you don’t know what to do with your anger, you too are at great risk of heart disease. You don’t have to get a heart attack by shouting or yelling. You could also get it by suppressing anger. An unattended simmering kettle is just as bad as an unattended boiling pot.

As you can see, anger can have a deadly impact on your health if you don’t know how to manage it appropriately. So how do you manage anger in your relationships? Let us provide the following guidelines to help you:

1. Understand that anger is simply energy in motion. Realize that anger per se is not the problem. It is what you do with that anger. Although it is an unpleasant feeling, it is simply energy in motion. As moving energy, it is an internal guide to help you on your spiritual journey. Subconsciously, you might have negative beliefs about it (e.g., it is a “bad” emotion). Your job, as a first step, is to change these negative beliefs. Think of it as a neutral energy with a message. This brings us to the next step.

2. Let your anger be a doorway to a loving relationship with yourself first. Think of your anger as a doorway to some virtue that you need to learn. Maybe you need to learn a greater sense of self-esteem or compassion for yourself. Anger is a barometer that can help you assess where you need to do spiritual work on yourself. Instead of blaming the other person or event, ask the question, “What is my anger teaching me about myself?”

You need to shift the negative focus off the “other” person and direct the questions toward yourself. In effect, you are engaging in an internal feedback process. If, for example, you are angry because you have been abused in a relationship, the message of your anger could be that you need to stop being a victim. Instead of blaming the other person, ask what you learned from the relationship.

3. Let your anger be a doorway to a loving relationship with others. If you don’t allow anger to be a doorway to understanding yourself, there is no way you can have a loving relationship with another. If you have understood the spiritual meaning of anger and have taken personal responsibility, you will automatically find your relationships getting better.

Because of the universal law of cause and effect, you will find that you will literally “attract” positive emotions in others or “repel” negative ones. In fact, your “new” self will be mirrored in “new” relationships or better quality relationships in old ones. We have seen this happen in our lives and can testify that this is true. If you do need to communicate with another person: a) pause, step back and choose your response, b) always start your conversations with “I” statements rather than “You” statements.

4. Let your anger be a doorway to forgiveness. If a person has left your life so you cannot express your feelings, what do you do? In this case, give energetic feedback through forgiveness. To forgive means that you erase a negative memory picture of someone with a positive one. It is important that you learn to forgive that person, but not forget the spiritual lesson behind the experience. Until you forgive, the blocked energy of resentment will remain within you. One of two things will happen: it might materialize as disease, or angry events will occur in the future in order that you learn the lesson of forgiveness.

Everyone desires love in his or her relationships. If you want this to happen, have a loving relationship with yourself first. Your anger can help you towards this goal. Therefore, embrace it, acknowledge it, and use it as a guide to help you on your spiritual journey.


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Artikel Dunia Kerja: How to Write a Personal Letter

Garrison Keillor

We shy persons need to write a letter now and then, or else we’ll dry up and blow away. It’s true. And I speak as one who loves to reach for the phone, dial the number, and talk. The telephone is to shyness what Hawaii is to February; it’s a way out of the woods. And yet: a letter is better.

Such a sweet gift—a piece of handmade writing, in an envelope that is not a bill, sitting in our friend’s path when she trudges home from a long day spent among wahoos and savages, a day our words will help repair.They don’t need to be immortal, just sincere. She can read them twice and again tomorrow: You’re someone I care about, Corinne, and think of often, and every time I do, you make me smile.

We need to write; otherwise nobody will know who we are. They will have only a vague impression of us as A Nice Person, because, frankly, we don’t shine at conversation, we lack the confidence to thrust our faces forward and say, “Hi, I’m Heather Hooten; let me tell you about my week.” Mostly we say, “Uh-huh” and “Oh really.” People smile and look over our shoulder, looking for someone else to meet.

So a shy person sits down and writes a letter. To be known by another person—to meet and talk freely on the page—to be close despite distance. To escape from anonymity and be our own sweet selves and express the music of our souls.

Same thing that moves a giant rock star to sing his heart out in front of 123,000 people moves us to take ballpoint in hand and write a few lines to our dear Aunt Eleanor. We want to be known. We want her to know that we have fallen in love, that we quit our job, that we’re moving to New York, and we want to say a few things that might not get said in casual conversation: Thank you for what you’ve meant to me. I am very happy right now.

The first step in writing letters is to get over the guilt of not writing. You don’t “owe” anybody a letter. Letters are a gift. The burning shame you feel when you see unanswered mail makes it harder to pick up a pen and makes for a cheerless letter when you finally do. I feel bad about not writing, but I’ve been so busy, etc. Skip this. Few letters are obligatory, and they are Thanks for the wonderful gift and I am terribly sorry to hear about George’s death and Yes, you’re welcome to stay with us next month. Write these promptly if you want to keep your friends. Don’t worry about
the others, except love letters, of course. When your true love writes Dear Light of My Life, Joy of My Heart, O Lovely Pulsating Core of My Sensate Life, some response is called for.

Some of the best letters are tossed off in a burst of inspiration, so keep your writing stuff in one place where you can sit down for a few minutes and—Dear Roy, I am in the middle of an essay but thought I’d drop you a line. Hi to your sweetie too—dash off a note to a pal. Envelopes, stamps, address book, everything in a drawer so you can write fast when the pen is hot.

A blank white 8” × 11” sheet can look as big as Montana if the pen’s not so hot—try a smaller page and write boldly. Get a pen that makes a sensuous line, get a comfortable typewriter, a friendly word processor—whichever feels easy to the hand. Sit for a few minutes with the blank sheet of paper in front of you, and meditate on the person you will write to, let your friend come to mind until you can almost see her or him in the room with you. Remember the last time you saw each other and how your friend looked and what you said and what perhaps was unsaid between you, and when your friend becomes real to you, start to write.

Write the salutation—Dear You—and take a deep breath and plunge in. A simple declarative sentence will do, followed by another and another. Tell us what you’re doing and tell it like you were talking to us. Don’t think about grammar, don’t think about style, don’t try to write dramatically, just give us your news. Where did you go, who did you see,  what did they say, what do you think?

If you don’t know where to begin, start with the present: I’m sitting at the kitchen table on a rainy Saturday morning. Everyone is gone and the house is quiet. Let your simple description of the present moment lead to something else; let the letter drift gently along. The toughest letter to crank out is one that is meant to impress, as we all know from writing job applications; if it’s hard work to slip off a letter to a friend, maybe you’re trying too hard to be terrific. A letter is only a report to someone who already likes you for reasons other than your brilliance. Take it easy.

Don’t worry about form. It’s not a term paper. When you come to the end of one episode, just start a new paragraph. You can go from a few lines about the sad state of pro football to the fight with your mother to your fond memories of Mexico to your cat’s urinary-tract infection to a few thoughts on personal indebtedness and on to the kitchen sink and what’s in it. The more you write, the easier it gets, and when you have a True True Friend to write to, a compadre, a soul sibling, then it’s like driving a car; you just press on the gas.

Don’t tear up the page and start over when you write a bad line—try to write your way out of it. Make mistakes and plunge on. Let the letter cook along and let yourself be bold. Outrage, confusion, love—whatever is in your mind, let it find a way to the page. Writing is a means of discovery, always, and when you come to the end and write Yours ever or Hugs and Kisses, you’ll know something you didn’t when you wrote Dear Pal. Probably your friend will put your letter away, and it’ll be read again a few years from now—and it will improve with age. And forty years from now, your friend’s grandkids will dig it out of the attic and read it, a sweet and precious relic of the ancient Eighties that gives them a sudden clear glimpse of you and her and the world we old-timers knew. You will have then created an object of art. Your simple lines about where you went, who you saw, what they said, will speak to those children, and they will feel in their hearts the humanity of our times. You can’t pick up a phone and call the future and tell them about our times. You have to pick up a piece of paper.


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INNATE IDEAS

by: englisharticles .info

Ideas originating within the intellect, j from its very nature, rather than acquired through experience. Rationalistic philosophers have defended and empiricists have denied the existence of such ideas. Among the many think¬ers who have in one way or another referred to innate ideas, five are of major importance.

Plato (c. 427-347 B.C.) regarded certain ideas, such as jus¬tice or courage in ethics and equality in mathematics, as latent within the mind. These ideas, he maintained, could not be gained by generalization from particular instances. On the one hand, they exceed in logical purity and excel¬lence the actual course of events; and on the other hand, they are needed in order to enable men to know which of the many occurrences in the world around us are properly manifestations of these ideas. Borrowing the mythological language of the Pythagoreans, he then asserted that men have certain ideas before they are born and may recover knowledge of them by serious examination of what is in their own minds. His point was thus that men bring to the inter¬pretation of experience certain ideas which they could never have derived from the analysis of experience.

Rene Descartes (1596-1650) applied the theory of innate ideas to certain ultimate principles of scientific purport, such as that a cause must contain at least as much perfection as the effect it produces, that the essence of the mind is think¬ing and the essence of matter is extension, and, in general, that whatever we quite clearly and distincdy conceive must be true of the world around us.

John Locke (1632-1704) devoted the first book of his Essay Concerning Human Understanding to refuting the theory of innate ideas. All our ideas, he contended, come from experience. The mind is at birth a sheet of blank paper, and all ideas are derived from the original materials of experience, or from comparison, abstraction, or a combina¬tion of these materials.

Immanuel Kant (1724-1804) gave a new version of the theory of innate ideas. Experience, he held, is the joint prod¬uct of two diverse elements, the content given to the mind from without and the form which the mind imposes upon this content. The former element is factual and contingent: hence our ideas about it are acquired bit by bit from ex¬perience. The latter element is formal and necessary: hence our ideas about it, although they arise in us in the course of experience, are discovered to be universally valid for all pos¬sible, as well as actual, experience. These latter ideas have a validity and certainty which are due to the fact that they are based upon a priori requirements which mind imposes upon experience if experience is to occur at all.

Herbert Spencer (1820-1903) presented an attenuated theory of innate ideas by utilizing his favorite doctrine of evolution. All ideas, he argued, are acquired in the history of the development of the human race. But some ideas eventually become native to individuals because they become ingrained gradually in human nature.

The issue concerning innate ideas is not altogether a historical one; it is still under debate. No one would now seek to argue that people are born with ideas already consciously present in their minds: even Spencer’s mild version of this supposition has made few converts. The issue has become whether or not any of the ideas we have, irrespective of the occasions when they first appear in us, are such that they cannot be regarded as derived entirely from the analysis of experience, and whether or not such ideas, if there be any, then have a validity such that confirmation of them by experience is neither requisite nor relevant to our knowledge of their truth.


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DATA ENCRYPTATION

by: english articles.info

In recent years, computer programmers have tried to make it easy for people to use computer systems. Unfortunately, in some situations the systems are too easy to use; they don’t have enough restrictions to safeguard secret information or to prevent an unauthorized person 5 from using that information. Therefore, several methods have been devised to prevent computer crime. One of them is data encryptation. When secret personal and financial data is transmitted to and from remote terminals, it must be encrypted (translated into a secret code) at one end and decrypted (translated back into plain text) at the other. 10 Since it is impractical to keep secret the algorithms that are used to encrypt and decrypt data, these algorithms are designed so that their operation depends on a certain data item called the key. It is the key that is kept secret. Even if you know all the details of the encrypting and decrypting algorithms, you cannot decrypt any messages unless 15 you know the key that was used when they were encrypted. For instance, the National Bureau of Standards has adopted an algorithm for encrypting and decrypting the data processed by federal agencies. The details of the algorithm have been published in the Federal Register. Plans are under way to incorporate the algorithm in special 20 purpose microprocessors, which anyone can purchase and install in his computer. So the algorithm is available to anyone who bothers to buy one of the special purpose microprocessors. But the operation of the algorithm is governed by a sixty-four-bit key. Since there are about 10,000,000,000,000,000,000,000 possible sixty-four-bit keys, no one 25 is likely to discover the correct one by chance. And, without the correct key, knowing the algorithm is useless.

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Iceland Volcanoes

by: english articles.info

Iceland, the land of ice and fire, is a true paradise for volcanologists. In few places on earth, geology and human history are so closely connected to volcanism as on Iceland. The island owns its existence to a large volcanic hot spot sitting on a mid-oceanic ridge, a unique setting. The plate boundary between the American and Eurasian tectonic plates crosses Iceland from south to North and the spreading process can be directly measured and observed on land.

Iceland has the land area of Virginia and the population of Virginia Beach (about 260,000 people). The country has the highest literacy rate (100%) of any nation in the world. Its history has always been closely related to volcanoes and knowledge of many volcanic eruptions since the middle ages are preserved in accounts.
First settled by Vikings in the 9th century AD, Iceland established its own parliament in 930 and recorded its first historical volcanic eruption only a few years later. After a golden age of literature in the 12th and 13th centuries (when the sagas were written), natural history reporting reached a low around the 15th century. In the years 1707-09 a third of the population died from smallpox, and the 1783-84 Laki eruption killed a fifth of the remaining population by famine. Iceland gained sovereignty from Denmark in 1918 and complete independence in 1944.

Iceland is noted for subglacial and regional fissure eruptions related to the rifting process between the separating plates.

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Thursday, August 26, 2010

10 Questions to Set Your Career Vision

Or, How to Really Get What You Want From Work
by Caroline Potter, Yahoo! HotJobs



Do you have a vision for your career?

While some people may get lucky and just happen to wind up on the road to success, others do not, and their lack of planning leads to a dead-end job. Read on to discover how you can choose what your career -- and your life -- can become.

Deciding what you want to do doesn't happen overnight, but, according to Deborah Brown-Volkman, the process can be simple. She says, "All of life's journeys begin with the phrase, 'I want... .' It's a very powerful phrase, and without it, it's hard to go very far."


The Road to Achievement

Brown-Volkman, author of "Coach Yourself to a New Career," believes you can discover what you want through visualization. "Visualize where you see yourself in the future. It can reflect where you want to be tomorrow, next week, next year -- or beyond that."

And, as many successful folks will tell you, if you can see it, you can be it. She confirms, "All goals are reached in the mind first. Being able to envision yourself achieving a goal will compel you to move forward and persevere during times of doubt. It gives you a reason to get out of bed every day!"

Getting Started

Are you ready to begin building a vision for your desired professional destination? Brown-Volkman recommends closing your eyes, letting your imagination run free, and asking yourself the following 10 questions.

    * If anything were possible, what would I want to be different in my career?
    * What type of job would I want?
    * What would I want to be responsible for?
    * What type of boss/co-workers/team would I want?
    * What kind of hours would I want to work?
    * What type of company would I want work for?
    * What sort of culture would I want the company to have?
    * What city would I want to live in?
    * What salary would I want to earn?
    * What would I want my approach to stress, my workload, and deadlines to be?

As you mull these questions over in your mind, Brown-Volkman reminds professionals, "There are no right or wrong answers. It's only what is true for you -- not what someone else wants for you. Listen to yourself and your heart."

Next Steps

Once you've created your vision, start exploring new positions that would offer some, if not all, aspects of it. You may have to switch industries or change careers, but you'll lead a more fulfilling professional life and be more likely to arrive at a destination of your choosing.


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Artikel Dunia Kerja - 5 Career Changes You Can Actually Make

by Gabby Hyman, FindTheRightSchool.com


While it's certainly true that many Americans devote their entire working lives to a single employer, the practice is becoming rare in the private sector. On average, a job in this country lasts only three-and-a-half years.

You might shift roles in your profession as you advance into management positions. Or you may leap into a new career entirely, training in mid-life for a career that reflects your true passions. In turbulent economic times, you may head back to college to prepare for a radically different, better-paying profession.

Seven in 10 Americans admit that they'd change jobs tomorrow if only they could.

Well, they can -- and so can you. Online college degree and career training programs offer unparalleled scheduling flexibility, allowing you to shift lanes without slowing down. Some employers will even reimburse your tuition if you're training for management.

Here are five growing fields that make for easy transitions, along with salary figures and the training necessary to make your move:

Accountant
Accountants, contrary to old tales, don't sit around all day chewing on pencils and pining for adventure. They earn good wages and tackle dynamic tax, earning, or investment problems for corporations and private individuals. The United States will add 226,000 openings for accountants and auditors over the next decade, for an 18 percent overall increase.

To prepare, keep your day job; meanwhile, enroll in an online bachelor's degree program in accounting. The best jobs will go to those who pursue a master's degree in accounting or finance--also available online. Accountants and auditors drew a median annual wage of $63,180 in 2007.

Nursing Administrator
Nursing administrators often begin their careers as floor nurses. Nurses earn good wages and have plenty of job options from which to choose. But some either burn out from stress or want to earn more as health care managers. The Labor Department reports that all advanced practice nursing specialties require completion of a master's degree in nursing (MSN) or business administration.

Typically an online RN to MSN program includes a first-year program that satisfies bachelor's degree requirements. The earnings keep pace with the level of educational attainment. For example, median annual wages for nurses in the U.S. were $62,480 in 2007, compared with a median annual wage of $84,980 for medical and health-services managers.

Massage Therapist
Most people become massage therapists because they believe in hands-on healing. Many train online in their spare time while continuing to work in their current careers until they're licensed and ready to change. Some mix in massage therapy with an existing career in healing arts to add a part-time income. Or, you may just be tired of corporate America and ready to follow your dreams.

Employment of massage therapists is projected to increase 20 percent through 2016, meaning that the profession is being rapidly absorbed into mainstream American health care. You'll find jobs with existing practitioners, chiropractic offices, spas, hotels, athletic organizations, and clinics. Each state has its own set of licensing requirements. The median annual salary for massage therapists in 2007 was $40,330.

Management Analyst
Take your existing career and deep subject knowledge into the higher echelons of consulting. Jobs for management analysts are predicted to grow by a hefty 22 percent over the 2006-2016 decade. Businesses in the financial, high tech, and sales sectors are on the lookout for expert advice in streamlining operational practices and increasing the bottom line.

One of the best ways to qualify is to add a master's degree in business administration. Online MBA programs complement your existing specializations in biotechnology, IT, health care, marketing, or engineering. You'll be rewarded for your continuing education. The median salary for management analysts in 2007: $80,460.

Technical Writer
Who says majoring in English can't pay? While your peers may understand technology, health care, engineering, or finance, many of them simply cannot cobble a verb and noun into a coherent sentence. If you're a frustrated prose writer with an arts degree, enroll in a technical writing training program to learn the communication paradigms used in business and technology. Or, if you're an accomplished engineer or techie, learn the writing fundamentals in creating white papers, online copy, training manuals, and marketing publications.

A bachelor's degree in journalism, communications, or English with a concentration in technical writing will get you going -- or take classes in publications design, graphics, and technical documentation. Median annual earnings for technical writers in 2007 were $62,780.

Gabby Hyman has created online strategies and written content for Fortune 500 companies including eToys, GoTo.com, Siebel Systems, Microsoft Encarta, Avaya, and Nissan UK.


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Wednesday, August 25, 2010

Ancient Greeks

The lives of the Ancient Greeks revolved around eris, a concept by which they defined the universe. They believed that the world existed in a condition of opposites. If there was good, then there was evil, if there was love, then there was hatred; joy, then sorrow; war then peace; and so on. The Greeks believed that good eris occured when one held a balanced outlook on life and coped with problems as they arose. It was a kind of ease of living that came from trying to bring together the great opposing forces in nature. Bad eris was evident in the violent conditions that ruled men’s lives. Although these things were found in nature and sometimes could not be controlled, it was believed that bad eris occurred when one ignored a problem, letting it grow larger until it destroyed not only that person, but his family as well. The Ancient Greeks saw eris as a goddess: Eris, the Goddess of Discord, better known as Trouble.

One myth that expresses this concept of bad eris deals with the marriage of King Peleus and the river goddess Thetis. Zeus, the supreme ruler, learns that Thetis would bear a child strong enough to destroy its father. Not wanting to father his own ruin, Zeus convinces Thetis to marry a human, a mortal whose child could never challenge the gods. He promises her, among other things, the greatest wedding in all of Heaven and Earth and allows the couple to invite
whomever they please. This is one of the first mixed marriages of Greek Mythology and the lesson learned from it still applies today. They do invite everyone . . . except Eris, the Goddess of Discord. In other words, instead of facing the
problems brought on by a mixed marriage, they turn their backs on them. They refused to deal directly with their problems and the result is tragic. In her fury, Eris arrives, ruins the wedding, causes a jealous feud between the three major goddesses over a golden apple, and sets in place the conditions that lead to the Trojan War. The war would take place 20 years in the future, but it would result in the death of the only child of the bride and groom,Achilles. Eris would destroy the parents’ hopes for their future, leaving the couple with no legitimate heirs to the throne. Hence, when we are told, “If you don’t invite trouble, trouble comes,” it means that if we don’t deal with our problems, our problems will deal with us . . .with a vengeance! It is easy to see why the Greeks considered many of their myths learning myths, for this one teaches us the best way to defeat that which can destroy us.

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ARTIKEL DUNIA KERJA: Colosseum

The Colosseum or Roman Coliseum, originally the Flavian Amphitheatre (Latin: Amphitheatrum Flavium, Italian Anfiteatro Flavio or Colosseo), is an elliptical amphitheatre in the center of the city of Rome, Italy, the largest ever built in the Roman Empire. It is considered one of the greatest works of Roman architecture and Roman engineering.

Occupying a site just east of the Roman Forum, its construction started between 70 and 72 AD under the emperor Vespasian and was completed in 80 AD under Titus,with further modifications being made during Domitian’s reign (81–96). The name “Amphitheatrum Flavium” derives from both Vespasian’s and Titus’s family name (Flavius, from the gens Flavia).

Capable of seating 50,000 spectators,the Colosseum was used for gladiatorial contests and public spectacles. As well as the gladiatorial games, other public spectacles were held there, such as mock sea battles, animal hunts, executions, re-enactments of famous battles, and dramas based on Classical mythology. The building ceased to be used for entertainment in the early medieval era. It was later reused for such purposes as housing, workshops, quarters for a religious order, a fortress, a quarry, and a Christian shrine.

Although in the 21st century it stays partially ruined because of damage caused by devastating earthquakes and stone-robbers, the Colosseum is an iconic symbol of Imperial Rome and its breakthrough achievements in earthquake engineering. It is one of Rome’s most popular tourist attractions and still has close connections with the Roman Catholic Church, as each Good Friday the Pope leads a torchlit “Way of the Cross” procession that starts in the area around the Colosseum.

The Colosseum’s original Latin name was Amphitheatrum Flavium, often anglicized as Flavian Amphitheater. The building was constructed by emperors of the Flavian dynasty, hence its original name, after the reign of Emperor Nero. This name is still used in modern English, but generally the structure is better known as the Colosseum. In antiquity, Romans may have referred to the Colosseum by the unofficial name Amphitheatrum Caesareum; this name could have been strictly poetic. This name was not exclusive to the Colosseum; Vespasian and Titus, builders of the Colosseum, also constructed an amphitheater of the same name in Puteoli (modern Pozzuoli).

The name Colosseum has long been believed to be derived from a colossal statue of Nero nearby. This statue was later remodeled by Nero’s successors into the likeness of Helios (Sol) or Apollo, the sun god, by adding the appropriate solar crown. Nero’s head was also replaced several times with the heads of succeeding emperors. Despite its pagan links, the statue remained standing well into the medieval era and was credited with magical powers. It came to be seen as an iconic symbol of the permanence of Rome.

In the 8th century, the Venerable Bede (c. 672–735) wrote a famous epigram celebrating the symbolic significance of the statue, Quandiu stabit coliseus, stabit et Roma; quando cadit coliseus, cadet et Roma; quando cadet Roma, cadet et mundus (“as long as the Colossus stands, so shall Rome; when the Colossus falls, Rome shall fall; when Rome falls, so falls the world”). This is often mistranslated to refer to the Colosseum rather than the Colossus (as in, for instance, Byron’s poem Childe Harold’s Pilgrimage). However, at the time that Bede wrote, the masculine noun coliseus was applied to the statue rather than to what was still known as the Flavian amphitheatre.

The Colossus did eventually fall, possibly being pulled down to reuse its bronze. By the year 1000 the name “Colosseum” had been coined to refer to the amphitheatre. The statue itself was largely forgotten and only its base survives, situated between the Colosseum and the nearby Temple of Venus and Roma.

The name was further corrupted to Coliseum during the Middle Ages. In Italy, the amphitheatre is still known as il Colosseo, and other Romance languages have come to use similar forms such as le Colisée (French), el Coliseo (Spanish) and o Coliseu (Portuguese).


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Tuesday, August 24, 2010

Acing the Panel Interview

by Marc Hertz, Robert Half International


Meeting with one hiring manager is enough to make most job seekers nervous. But what about when you have to face a panel of interviewers? The panel interview has become increasingly popular as employers search for ways to better evaluate prospective hires and ensure those they bring aboard will be successful.

The inherent differences between a panel interview and a typical one mean you may have to learn new strategies to succeed. Following are a few tactics that can help set you apart from other job hopefuls during a panel interview:

Plan ahead. Because you'll be talking with multiple people, try to learn as much as you can about each person. Ask the hiring manager who you'll be meeting with and what positions they hold. Search online to learn about each person's background. One of the interviewers may have published an article in an industry publication, for example, or he or she may have a LinkedIn account you can peruse. This information will help you better understand each person's frame of reference and the chain of command within the company.

Gauge your audience. If you aren't able to learn about who you're meeting with beforehand, do your best to work with the information the hiring manager gives you when you arrive for the interview. For example, if you find out you're meeting with someone in the human resources department, the hiring manager and a vice president, you may want to give more attention to the VP. Observing how people interact with one another can help. If it's obvious that everyone is deferring to one person, make it a point to answer that person's questions with particular care. That said, you should include all of the participants. If one of the interviewers seems like the wallflower of the group, go out of your way to ask if that person has any questions. You want to make a positive impression on everyone, and you never know who makes the final hiring decision.

Consider eye contact. There's a natural tendency to focus your gaze on the person who asked you a question, but by doing so, you'll exclude everyone else. While you should concentrate on the person you're responding to, don't forget to look at the others while answering as well.

Remember everyone's name. At the start of the discussion, jot down the name of each interviewer so you can refer to everyone correctly during the course of the discussion. One of the biggest faux pas you can make is calling an interviewer by the wrong name or forgetting it completely.

Be cool. One of the employer's main goals during a panel interview is to determine how you react under pressure. Though it can be extremely nerve-racking to be under the gaze of several hiring managers at once, do your best to remain calm and collected. Take a moment or two to compose yourself and prepare an answer before responding to questions, and avoid the temptation to over-respond. Also, keep tabs on any nervous habits you have -- foot tapping, for example -- that may betray your poised exterior.

Follow up. It's always smart to send a thank-you note after an interview, but what do you do after meeting with multiple people? If you were able to collect business cards, you'll have each person's contact information. If that opportunity didn't present itself, get in touch with your initial contact and ask for everyone else's e-mail address. Instead of sending one message to multiple people, write an individual note to each interviewer about how much you enjoyed meeting him or her while expressing your continued interest in the position.

A panel interview can be intimidating, but by taking the time to prepare, you give yourself a much better chance at success.

Robert Half International is the world's first and largest specialized staffing firm with a global network of more than 360 offices worldwide. For more information about our professional services, please visit rhi.com. For additional workplace articles and podcasts, visit workvine.com.


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The Healthiest Job Outlook: No Recession in Health Care

by Kip Parent, Keirsey.com


As the large crop of Baby Boomers age, the need for health workers has increased. The need is not only found in the United States, but in countries throughout the world. As a result, the health-care field keeps adding jobs.

"This industry has added 368,000 jobs over the past 12 months," the Bureau of Labor Statistics noted in August 2008. "In July [2008], there were job gains of 21,000 in ambulatory health care services and 10,000 in hospitals."

The Opportunities Are Vast

Registered nurses were among the areas with the highest employment gains in 2007, while physician specialists and dentist specialists were among the highest paid. In the 2008-2009 Bureau of Labor Occupational Outlook Handbook, health care has three separate listings:

    * Professional: Health Diagnosing and Treating -- 17 occupations
    * Professional: Health Technologists and Technicians -- 15 occupations
    * Service: Health-care Support -- 8 occupations

While most people are aware of the critical need for primary care physicians, physician assistants and nursing staff, many do not realize the shortage in the allied health professionals such as respiratory care practitioners, medical transcriptionists, radiographers and lab technicians. Those with the highest projected need include physical therapist assistants, dental hygienists, and pharmacy technicians. Some health-care providers are working with two-year colleges to provide needed clinical training.

Mid-career workers who have lost their jobs due to downsizing are taking training to enter these fields where demand is high. And people who worked in health-care in another country are getting certification in the United States to fill the need.

Are You a Good Fit?

According to author and career counselor Alice Fairhurst, a personality assessment -- such as the Keirsey Temperament Sorter (free at keirsey.com) or Myers-Briggs Type Indicator -- can help guide a person into which of the careers might be most satisfying.

    * Guardians (SJ's) like the stability and service aspect of health care. The STJ's prefer technical fields, such as dentist, physician, pharmacist, or lab technologist. The SFJ's prefer people contact fields, such as family physician, nurse, dental assistant or medical secretary.
    * Artisans (SP's) like action and change of pace. The STP's often are found as surgeons, emergency care workers, or medical technicians. The SFP's may be nurses, radiology technologists, medical social workers, or massage therapists.
    * Idealists (NF's) want to improve the future for others. The NFJ's may teach or administer in health settings or counsel others. The NFP's are drawn to rehabilitation, speech pathology, and social work.
    * Rationals (NT's) are the most fascinated with pure science. The NTJ's are drawn to administration, scientific analysis, or biomedical engineering. The NTP's seek the newest advances in any field and will promote and/or research new ideas.

If you're new to the workforce, or looking to make a change, the opportunities in health care are worth investigating. There are many different careers offering a fit for all personality types -- learning more about your own personality type is a good place to start.


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6 Ways to Save for an Unexpected Job Loss

Tips for Building an Emergency Fund
by Larry Buhl, for Yahoo! HotJobs



Coinciding with the tightening job market is a gloomy statistic: Few American workers are saving for potential layoffs. According to Adecco USA's latest Workplace Insights survey, only a quarter of workers claim to currently be saving for unemployment, and 58 percent have no plan to put money aside for a job loss.

You've probably heard that you should have at least six months' living expenses on hand. But how can you save for a rainy day when it's already drizzling, you say? If you're fully employed and you've been living paycheck-to-paycheck, you might not be looking for savings everywhere you can, according to Dayana Yochim, consumer finance expert at The Motley Fool. Yochim recommended six ways to begin starting that emergency fund today, no matter what your salary.

1. Sweat the big stuff first.
Before you start pinching pennies, look at the largest budget expenditures, such as car and vacations. "You can cut your car insurance significantly by raising the deductible," Yochim tells Yahoo! Hot Jobs. You can also downgrade your car. Even if you're upside-down on payments, trading in the new luxury car on a beater would put hundreds of dollars in your pocket per month, Yochim says. Likewise, if you must travel, look at ways to creatively downsize the trip: Do a house swap or stay at a bed-and-breakfast, for example.

2. Ditch the plastic.
"Cash hurts, and you're less likely to be conscientious if you're always using plastic," Yochim says. Likewise, if you're really strapped, only use your credit card to make essential purchases as a last resort. Yochim recommends making one withdrawal on Monday and spending no more than that all week.

3. Cut back on your 401(k) -- temporarily.
Normally, you should sock away the maximum in your retirement plan, especially if your employer is matching it. But if you're falling short each month and making up the difference with a credit card, cut back on the contributions until your finances are back in shape. "You must pinkie-swear you will start contributing the maximum as soon as your financial rough patch is over," Yochim advises.

4. Don't spend found money.
If you had a lucky streak at a casino or received an inheritance, save it, preferably in a high-yield savings account. Even if a layoff is not looming, think hard about automatically boosting your lifestyle if you received a raise or promotion.

5. Don't give Uncle Sam a free loan.
"Ideally you want to owe nothing and get nothing back on April 15," Yochim says. "If your tax return was more than $2,000 last year, you're withholding too much, so you should adjust your withholdings to keep more of it now." Check out the withholding calculator on IRS.gov, and then ask HR for a W4 form if you think you're paying the government too much, too early.

6. Don't mingle the emergency fund with everyday cash.
If you put your rainy day fund in a separate bank, you're not so likely to dip into it, according to Yochim. If you have direct deposit, your company may even be able to put part of your paycheck in a separate account.

Having enough money in an emergency fund can make the difference between discomfort and outright panic if you're laid off. However, some of these tips -- particularly the no-plastic rule -- can be effective ways to save even if you never see a pink slip, Yochim says.

"Everyone should have an emergency fund. And remember that a line of credit should never be considered an emergency fund."


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Monday, August 23, 2010

Don't Shy Away From Making Decisions

By: Ramon Greenwood

Do you suffer from decision phobia? Do you avoid making decisions? When you are forced to take on the task do you worry about the outcome?

You have plenty of company. How many times have your projects been brought to a grinding halt by someone failing to make a decision? How many people do you know who avoid making decisions?

Good decision-making is necessary for organizations to succeed. Therefore, opportunities are available for those who are willing and able to come to grips with decision-making.

Why People Shy Away From Making Decisions

Management psychologists Irving L. Janis and Leon Mann say people tend to be “reluctant decision makers” because we are “be set by conflict, doubts and worry.” They explain that we “seek relief by procrastinating, rationalizing and denying responsibility” in making choices.

All decision-making encompasses some degree of irrevocability. There is no going back to square one after a decision has been made. There is a price tag attached to every decision. Important decisions can be breeding ground for conflict. There are bound to be winners and losers.

Decisions draw attention on those who make them. Decisions mean accepting the risk of being wrong and paying the price of embarrassment or worse. Decisions put us in the hot seat.

We may lack confidence in our ability to make decisions. We don’t think we know enough about the question at hand, and we haven’t learned to trust our intuition. Besides, we are not sure anyone will follow us.

We may not know how to make decisions.

These facts of life breed the kinds of stress that make some people so uncomfortable they had rather let others call the shots and take home the rewards. Some are willing to stick their heads in the sand and let the issues go unresolved.

How To Make Better Decisions To Earn Career Success

Success with the process depends on being confident and reasonably comfortable. Of course, success also requires a good batting average of right decisions. That doesn't mean you have to be right all of the time; it means be right more often than wrong.

You can improve your tolerance for making decisions and do a better job at it by embracing a few common sense ideas.

It is important to realize that no outcome is likely to be the raging success or the unmitigated catastrophe we tend to imagine.

Nobody should expect to be right 100 percent of the time. Besides, you don’t always have to be right in order to come out an overall winner.

You can’t afford to be defensive about decisions that turn out to be wrong. When you are wrong, admit it and go on. Don’t look back, except to learn from your mistakes.

Don’t get hung up waiting for all of the facts before coming to a conclusion. Satisfy your self that you understand the issue and have weighed all of the options. Test the alternative solutions among those who know the situation and will be impacted by the decision. Decide. Act.

Learn to trust your intuition in decision-making. Hunches are not random bolts out of the blue. They are rooted in all the knowledge and experience one has accumulated in general and with regard to the issue at hand.

Decisions surrounding major issues should be broken into smaller, manageable parts. Take the parts one at a time; solve them in sequence.

Resist making a decision before you are ready to decide and act. All problems do not require immediate answers. There are times when issues just go away or solve themselves.

Finally, check all decisions against your own set of values. The question is simply, “Does this decision square up with my own moral and ethical values?”

Career Tip: Make Decisions To Grow

Organizations succeed only to the extent that good decisions are made more often than not by their managers.

It follows that organization that want to earn success recognize the value of good decision-making and are willing to pay for it. People who have that ability are in limited supply. This means there are opportunities to gain positions of leadership and earn material rewards waiting for those persons who have the ability and courage to make decisions.


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